RLRocketLust

Selected work

Clarity applied to consequential work.

Representative engagements across positioning, research, communications and company building. The common thread is practical strategy: work a team can use.

Gastrograph AI brand work
CASE 01

Gastrograph AI

Situation
A sophisticated intelligence platform needed a market story equal to its technology.
Role
Brand development, positioning, visuals, content, sales presentations and growth counsel.
Contribution
A clearer articulation of the problem, the category and the value for customers and decision-makers.
Zirkova Ukraine relief campaign
CASE 02

Zirkova

Situation
A distinctive Ukrainian brand navigating growth and extraordinary operating conditions.
Role
Long-term brand, marketing and communications advisory.
Contribution
Continuity of purpose, sharper priorities and experienced counsel as conditions changed.
Leblon cachaça campaign work
CASE 03

Leblon

Situation
A Brazilian cachaça brand needed to make a distinctive category and ritual more culturally resonant.
Role
Brand and communications strategy.
Contribution
A vivid campaign world connecting product, place and the caipirinha occasion.
Simulacra causal pathways artwork
CASE 04

Simulacra

Situation
Research teams need faster ways to test scenarios without losing realism or explanatory power.
Role
Co-Founder and CMO; positioning, category creation, narrative and go-to-market.
Contribution
A causal AI and synthetic-data studio focused on executable insight, validation and scenario modeling.

Across the years

Breadth without losing depth.

Experience includes work connected to American Express, Interbrand, Hospital for Special Surgery, HSBC, Yahoo, Hyundai, The New School, Avenues, Gastrograph AI, Leblon and Zirkova.

Additional project details are shared where confidentiality permits.